There are many different watches in the market. Find one that fits your style.
Steps
1Decide what kind of watch you want. Analog? Digital? Both?
2Choose the band. Do you want a metal band? Rubber? Polyurethane?
3Determine your price range. Under $100? Under $1000?
4Be sure that the watch can actually tell time. In other words, get one that has quartz, Swiss, or Japanese movement. Newer models have kinetic or automatic movements and store energy when the watch is worn. The movement of your wrist "winds" the watch. Be aware though that these watches should be worn daily to ensure that the "battery' is charged.
5Styling may be very important. For example if your want a sophisticated, sleek look you might want to find a sleek, thin, long silver watch. For more of the punk/rock star look, you could get one with a very wide webbing or leather band. For the classy, preppy look, a metal analog watch would be nice.
6Get a watch that is durable. You can't really tell by looking at one, but you can check its ratings by the manufacturer. Rolexes, Tag Heuers, Rado, and other well known brands are very well made. Check the manufacturer to make sure they have a reputation of good watches.
7Check for water resistance. Unless you see a marking for meters (ex. 30 meters, 100 meter, etc...) assume that it cannot be worn in water.
8If you are worried about battery life, go for digital watches, some CASIO models claim for 10 years of battery life.
Tips
-Stay within price range. Watches are easy to lose, and your investment might just go out the window.
-For the average person, a Seiko, G-Shock, Swatch, or Casio are all great values.
-If the watch which you are going purchase for everyday use and cheaper once ($20-$50), then go for such a watch for which you yourself can change batteries. This would save a lot of dollars for getting battery replaced.
-Purchase a watch with standard sized strap (10, 12, 14, 16, 20, 22 mm) as they are easily available everywhere. If the strap is too wide like 35 mm, then such straps are hard to get and are much expensive.
Warnings
-Never try to open a watch yourself. Always take it to a certified jeweler.
-Beware of counterfeit brand name watches. If it seems too cheap to be real, it probably is a fake.
-Don't buy an analog watch without markings unless you are able to read it.
-Many reputed Swiss Made watches should be bought from their offcial dealers. Buying Swiss watches online may be risky.
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